When you look good, you feel good…even while working out!


Fit Fashionista is an online retail store designed to sell chic exercise-wear. The purpose of Fit Fashionista is to provide women with an extra boost of confidence along their fitness journey. After all, “When you look good, you feel good…even while working out“.

My Story

My name is Aliyah Powell. I am the founder and owner of Fit Fashionista. Growing up I always struggled with my health, from having asthma and not being able to keep up, to developing thyroid issues that caused me to gain 50+ lbs. I’ve always fought with the image I seen in the mirror, especially during college when I happened to gain another “freshman fifteen”.

I jokingly blame college for the extra love but in reality, I let myself go.

It wasn’t until 2019, that I decided to completely dedicate myself to transforming my mind, body and spirit! I began to eat healthier and exercise more, but I still didn’t quite have the right mindset. I realized I didn’t carry the same confidence at the gym that I alluded elsewhere, so I spent time thinking about ways I could boost my self-esteem.

I’ve always had a love for fashion and I’ve always used it to express myself, so I decided to “dress up” and carry myself at the gym, the same way I would at social outings with my friends. That’s when I realized the old saying “when you look you, you feel good” really does apply. After I started to put more effort into the way I looked going to the gym, I noticed my self-confidence boosting, as well as my determination to reach my goals. That’s when the idea of Fit Fashionista was born!

So far, I’ve been able to lose 78 lbs. and take back control over my health! Although I am very proud of myself for how far I’ve come, I’m still not quite where I want to be, so the journey continues!